The aha moment

They’re rare, they’re adrenaline-pumping exciting, and they need to be capitalized on immediately.  The aha moment – when something clicks and your world gets a little (or a lot) bit bigger all because a couple thoughts coalesced into something tangible and wonderful.

I had a growth thought for The Goose.  We’re going to do something big.  Something unparalleled.  It’s going to be a crapload of work, but we’re going to make it happen, and soon.  Here’s my big three for new business concepts:

1.  It needs to support and tie into your core values and mission.

2.  It needs to be for the benefit of your ideal client base.

3.  It needs to get your heart pumping a little faster.

This one does all three in a big way.  I’m ready to go.  You can sleep when you’re dead.

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